Embra Cannabis Brand Book
The traditionally male-centric cannabis industry is rapidly shifting. Female cannabis consumers have become the one of the fastest-growing segments of the industry. There are a few early moving brands disrupting the market, and we supported Embra Cannabis in creating a brand to do just that. Our Actionable Intelligence™ team studied 480,112 female cannabis consumers to produce a comprehensive analysis of consumption methods, demographics, and social media activity. These insights drove our creative process as we helped them build and launch their brand.