Embra Cannabis From wholesale to retail through intelligence–driven creative

The Problem

They had incredible product that was selling through wholesale to distributors and getting someone else’s packaging and brand name put on the jar. The founder and her husband were not satisfied with only being a grower, and wanted to build authentic connections with customers.

The Solution

We worked with them on their vision, and helped this new CEO better understand the market, her prospective audience, and how to present and package her product. Our client had a wealth of history in flowers, and wanted to bring that to this new brand, so we crafted a message that would help Embra blossom and bloom.

For 250 years, our family has transformed everyday
moments by producing the world’s finest flowers.

Today, we pour every ounce of this rich family legacy
into delivering exceptional cannabis products.
Flavorful, inspiring and luxurious, our cannabis is
as uncompromising as it is desirable.

Beyond the branding itself, we created a floral-inspired package line that felt amazing in the hand, looked gorgeous on the shelf, and turned heads when it came out of a pocket or purse. Our intelligence work helped guide the process and brought us to the most meaningful detail, the sense-based naming. We coined a four-part sense campaign, delivering flower with specific cannabinoid profiles to fit each mood of the day, and deliver an experience not to be missed.

The Results

Brand

Our team created an elegant cannabis brand whose language and ethos are unique on the dispensary shelf.

Packaging

We designed a gorgeous packaging experience that customers are compelled to keep long after purchase.

Effects

Our team created a blind taste test, and aligned 4 strains with four beautiful moods of the day.

ALL OUR WORK IS RESEARCH BACKED

“I CRIED WHEN I FINALLY
SAW MY BRAND COME TO LIFE. We’d been working on it for so long,
and Oniracom brought my vision to reality.”

CINDY, FOUNDER AND CEO

Campaign Highlights