A night of cannabis community building, strain sampling, Pacific Stone Brand and live music + food!
Following the first ever Santa Barbara Medical Cannabis Conference, Oniracom hosted a special private 21+ reception at our office. Products at the event included cannabis pre-roles from our client Pacific Stone Brand, and samples of “enHIGHten” - a high-enhancing terpene product from our very own Director of Story, Luke Archer. Additionally the event served as a the launch of an experiential consumer test for a new cannabis brand!
Oniracom is pioneering this experiential consumer test for a client of ours, set to launch later this year. The name of the brand is still under wraps -- we're calling it Brand X. We're helping Brand X identify which strain or strains are the biggest crowd pleasers on taste and experience. They have four potential launch strains, so we stapled samples of each one to a Brand X Sampler Card and distributed them to over 100 cannabis industry professionals to try at their leisure and then review and rank using a multi-point scale developed by Oniracom. Our goal is to help Brand X choose the right strain to be their brand tentpole and determine how to best message it and bring it to market. The reviews are rolling in every day, so look for more news on Oniracom and Brand X!
The event also featured live music performed by Santa Barbara singer, musician and songwriter David Segall. You can find David’s music on Apple Music and on Spotify or check out some of his other local performances in person.
Overall, the event proved to be a great opportunity to celebrate the industry, network with cannabis enthusiasts and enjoy some cannabis as a community. We look forward to hosting similar events in the future!