Anatomy of a Hyper-Successful Ad Campaign: How an Emerging Brand is Outpacing its Legacy Competitors
Our tech partner and friends at InMarket hosted our CMO, Mike Wald and local Santa Barbara company, ProYo's VP of Marketing, Mike Fransz on a great webinar this week! They discussed the ever changing and extremely cluttered grocery brand industry which is dominated by category giants who have been deploying huge ad budgets both in and outside of the store for years, giving them strong customer awareness and market penetration.
For ProYo, an emerging brand in the frozen dessert space, the reality is that every single dollar spent on consumer engagement must track back to sales and show a positive ROI.
Through targeted, effective and actionable media, brands like ProYo can deploy location-based digital advertising campaigns that have a powerful and measurable impact on real-world sales.
In this webinar, ProYo and Oniracom dissect how they took on goliath brands in a competitive space with the help of their tech partner inMarket.
Listen below to these speakers share their knowledge from all three perspectives as they examine how this campaign impacted sales in various markets — while also discussing the modern shopper marketing landscape and how mobile can level the playing field for challenger brands.
Listen to the webinar recording below!