WheresMatis.at

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THE ARTIST ORGANIZATION | LOS ANGELES, CA
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Project Details

  • site design
  • flash
  • xhtml/css
  • social media roadmap
  • flickr integration
  • twitter integration
  • facebook integration
  • kyte integration

Project Thumbnails

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Site Rundown

The Artist Organization came to Oniracom with the idea that Matisyahu would be on the road, playing shows, twittering and wanting to be engaged directly with his fans. Oniracom decided to brand this campaign “Where’s Matis At?” since he would be twittering on a daily basis. Using an iPhone application that updates geo-coordinates, we are able to output the location of Matisyahu on a Google Map with an icon of his RV in relation to all the other pins which represent his shows. Fans can track his progress on tour and even meet up with him at ‘secret’ Twitter-revealed locations.

We pushed the social media integration as much as we could fit on this microsite.  Fans can engage in a Twitter conversation using our custom Twitter chat piece.  Fans can also upload their own Flickr photos using a tag and have them display on the site.  Fans can download a free Matisyahu mp3 in trade for their email address.  Lastly, they can enjoy Matisyahu’s webisodes on an embedded streaming Kyte player.

Client Testimonial

Oniracom has done a phenomenal job building Matisyahu’s web presence and taking it to the next level. They developed a complex but user friendly website and run it along with all social networks on a daily basis. We have seen huge increases in traffic and Matisyahu’s fans are more engaged than ever with our communities: Twitter, MySpace, Facebook, and the official Tour Archive. We needed a partner for the long haul in order to run an operation of this magnitude, and we found that in Oniracom.  They are on the cutting edge of technology, creative, strategic, and nimble with fast turnaround times.  We love Oniracom and plan to work with them on many projects.

-Jordan Walker, The Artists Organization