Malibu Compost

Site Rundown

Malibu Compost approached Oniracom with not only a vision to sell their product online, but a more grand vision to change our planet one garden at a time.  Touting the magic of Biodynamic Agriculture, Malibu Compost implemented a product based on Rudolf Steiner’s vision for a balanced planet.  Along with their compost and other goods available for purchase in the online store, Malibu Compost has a mascot, “Bu” the rescued dairy cow.  Bu has a blog, tweets and posts to Facebook now that she has her freedom after Malibu Compost purchased her from a slaughter auction.  Malibu came to Oniracom to develop this campaign which allows guest editors, Bu and site users to continuously define the social-political tone and culture of the brand.  This model exemplifies the modern marriage of E-Commerce, New Media and Cultural Capital Branding.