Jack Johnson
Project Details
- site redesign
- flash
- xhtml/css
- social media roadmap
- online store
- community forum
Project Thumbnails
Site Rundown
Jack Johnson and Oniracom have worked together since 2001. The most recent implementation of JackJohnsonMusic.com for “To The Sea” is our best effort to date. Oniracom re-developed Jack’s feature-rich website which integrates social network connectivity, all media players, content postings and online store within our ExpressionEngine CMS. For example, the audio player on each album page loads the same mp3 files into a different music player on the album’s product detail page within Jack’s online store. Other than sharing media files across multiple sections of the website, the site user-ship is treated similarly as fans can use their same username and password to post content to All At Once, discuss topics on the forum and purchase products on the store.
Our design team translated some great artwork by Pete McBride into this website layout and was able to create banner ads and skins for Jack’s social network destinations from the same art.
Oniracom’s New Media Team continues to promote tours, albums and other events simultaneously through the website, mailing list and social networks.
Related Posts
Oniracom mentioned on InsideFacebook.com
05-06-2010http://images.oniracom.com/uploads/news/headers/Facebook-_-Jack-Johnson-DL.png
InsideFacebook.com published an article “How Top Musicians Are Utilizing Their Facebook Pages” showing how bands now leverage Facebook more heavily as they turn from artists into brands. With many of Facebook’s tools (old and new), artists are able to form lasting relationships with their fans, rather than selling them the occasional album, EP or single. Oniracom shares this philosophy—in fact all of our websites, microsites, widgets and social media destinations facilitate direct to fan marketing, fan-oriented growth tactics and lasting relationship building.
By collecting additional contact information from their fans through a sign-up form, musicians can augment their Facebook campaigns with mass e-mails and mobile promotions. Mozes, a leading service providing mobile engagement tools such as mass promotional text messaging, powers the mobile sign-up of many leading musician pages such as Rihanna and Kings of Leon. Email sign-ups are predominantly handled through an integration of a widget, often developed by an artist’s record label. Jack Johnson, in a tab powered by Oniracom, baits users with a free mp3 but then requires an email address to which to send the file.
Tabs which offer downloads, especially of rare b-sides or live recordings, in exchange for contact information are a great choice for musicians because they entice both hardcore and new listeners with something exclusive, and help establish the artist on the fan’s hard drive, not just their web browser.
Billboard.com covers Oniracom’s Jack Johnson Twitter Widget!
09-24-2009
We recently launched the new Jack Johnson Music for his upcoming “En Concert†release. The launch includes a brand new website layout, updated online store complete with digital downloads (integrated with physical merchandise shipments) and a social media campaign to promote the products. Billboard.biz covered our Twitter widget:
Jack Johnson is harnessing the power of his Twitter followers to promote his new live album. Users send a form letter (form tweet?) to their followers and in return will get a free MP3. Nice. It’s simple, probably cost next to nothing, and will most likely be very effective. Oniracom, the company that runs Johnson’s website, offers a case study on its efforts to increase Matisyahu’s Twitter following and improve his Twittering. (For example, Matisyahu generated buzz by inviting five Twitter followers to his band rehearsal). (Mashable)
Mashable.com covers Oniracom’s Jack Johnson Twitter Widget!
09-23-2009
We recently launched the new www.jackjohnsonmusic.com for his upcoming “En Concert” release. The launch includes a brand new website layout, updated online store complete with digital downloads (integrated with physical merchandise shipments) and a social media campaign to promote the products. Mashable.com covered our Twitter widget:
It’s really simple: just head on to twitter.jackjohnsonmusic.com. There’s a premade Twitter message there (you can add 24 more characters if you like) that promotes the new album, titled En Concert, and all you need to do is login into your Twitter account and send it. The download of the promised tune (it’s a 192 kbps MP3) will start automatically.
latest projects
