All At Once

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JOHNSON OHANA CHARITABLE FOUNDATION | HALEIWA, HI

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All At Once came to us with one simple idea: “An individual action, multiplied by millions, creates global change”. When we built the Jack Johnson website, we integrated a custom developed social community where people discuss issues and events, upload their own photos & video, add community events on a shared calendar, explore non-profit groups, and take action to make positive change in their local and global communities. The same website user-ship is used to track fan engagement on All At Once, discussion on the forum and online store purchases.

Related Posts

For Musicians: 10 Tips For Turning Your Fanbase Into A Tribe

08-20-2010

Check out this excerpt referencing Jack Johnson’s All At Once campaign from Music Think Tank’s Article “10 Tips to Consider when Starting a Tribe”:

Have an agenda. This agenda can be as simple as sharing the music (i.e. in the case of Dead-heads and Phish-heads, the sharing and trading of tapped lived performances is and has always been the main agenda of the respective tribes) or can be revolved around something a bit deeper such as being ‘green’ as is the case with Jack Johnson and his tribe. Now, it is also important to understand that this agenda can change.

Again, Jack Johnson has done an excellent job of this with his All At Once campaign. Not only has he created a tribe of his fans who also feel strongly about living a more green, sustainable lifestyle, but he has created an online social network component that gives people a place to learn and educate how they can better their lives and communities at large. And again, his music has become the soundtrack to the movement, as seen in the campaign video shown above.

Read the Full Article Here

Client Testimonial

In an effort to further promote the All At Once campaign on the Jack Johnson Sleep Through The Static 2008 World Tour, Oniracom provided invaluable expertise that translated to tangible on the ground support which made our efforts that much more successful.

The Oniracom staff were able to use their technological prowess to further our efforts to connect fans with local non profit groups, participate in a ride share program and take action at the shows.

-Josh Glasheen, All At Once Campaign Coordinator / Reverb

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Oniracom is a collective of music industry specialists who partner with both artists and management to increase marketplace visibility and revenue. We do this by developing powerful online presences in parallel with leading-edge interactivity and new media strategies.

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