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For Musicians: 10 Tips For Turning Your Fanbase Into A Tribe
08-20-2010Check out this excerpt referencing Jack Johnson’s All At Once campaign from Music Think Tank’s Article “10 Tips to Consider when Starting a Tribe”:
Have an agenda. This agenda can be as simple as sharing the music (i.e. in the case of Dead-heads and Phish-heads, the sharing and trading of tapped lived performances is and has always been the main agenda of the respective tribes) or can be revolved around something a bit deeper such as being ‘green’ as is the case with Jack Johnson and his tribe. Now, it is also important to understand that this agenda can change.
Again, Jack Johnson has done an excellent job of this with his All At Once campaign. Not only has he created a tribe of his fans who also feel strongly about living a more green, sustainable lifestyle, but he has created an online social network component that gives people a place to learn and educate how they can better their lives and communities at large. And again, his music has become the soundtrack to the movement, as seen in the campaign video shown above.