News
Direct To Fan Platform Overview
05-09-2010
Thank you to Bobby Owsinski who recently re-syndicated one of our blog posts by Mallory. Bobby interviewed Oniracom’s Creative Lead, Jacob Tell for his Music 3.0 book, so it’s great to see the shared knowledge continue to percolate the web.
Here’s an excerpt below, or feel free to read his blog post in its entirely here:
Oniracom (who’s vice-president and creative lead Jacob Tell was recently featured in my Music 3.0 (Internet Music Guidebook) recently posted a great overview of three of the most high profile direct-to-fan platforms (D2F for short).
D2F marketing is what every artist and band should be doing, but it takes a lot of time and a good bit of expertise. As a result, a number of companies have developed services that enable you to do D2F quicker and easier than you could do yourself. Let’s take a look at an excerpt from their post. You can go directly to Oniracom’s site for the full overview and their conclusion of who does the best job.