News
Direct To Fan Platform Overview
05-09-2010
Thank you to Bobby Owsinski who recently re-syndicated one of our blog posts by Mallory. Bobby interviewed Oniracom’s Creative Lead, Jacob Tell for his Music 3.0 book, so it’s great to see the shared knowledge continue to percolate the web.
Here’s an excerpt below, or feel free to read his blog post in its entirely here:
Oniracom (who’s vice-president and creative lead Jacob Tell was recently featured in my Music 3.0 (Internet Music Guidebook) recently posted a great overview of three of the most high profile direct-to-fan platforms (D2F for short).
D2F marketing is what every artist and band should be doing, but it takes a lot of time and a good bit of expertise. As a result, a number of companies have developed services that enable you to do D2F quicker and easier than you could do yourself. Let’s take a look at an excerpt from their post. You can go directly to Oniracom’s site for the full overview and their conclusion of who does the best job.
Oniracom mentioned on InsideFacebook.com
05-06-2010
InsideFacebook.com published an article “How Top Musicians Are Utilizing Their Facebook Pages” showing how bands now leverage Facebook more heavily as they turn from artists into brands. With many of Facebook’s tools (old and new), artists are able to form lasting relationships with their fans, rather than selling them the occasional album, EP or single. Oniracom shares this philosophy—in fact all of our websites, microsites, widgets and social media destinations facilitate direct to fan marketing, fan-oriented growth tactics and lasting relationship building.
By collecting additional contact information from their fans through a sign-up form, musicians can augment their Facebook campaigns with mass e-mails and mobile promotions. Mozes, a leading service providing mobile engagement tools such as mass promotional text messaging, powers the mobile sign-up of many leading musician pages such as Rihanna and Kings of Leon. Email sign-ups are predominantly handled through an integration of a widget, often developed by an artist’s record label. Jack Johnson, in a tab powered by Oniracom, baits users with a free mp3 but then requires an email address to which to send the file.
Tabs which offer downloads, especially of rare b-sides or live recordings, in exchange for contact information are a great choice for musicians because they entice both hardcore and new listeners with something exclusive, and help establish the artist on the fan’s hard drive, not just their web browser.