News

For Musicians: 10 Tips For Turning Your Fanbase Into A Tribe

08-20-2010

Check out this excerpt referencing Jack Johnson’s All At Once campaign from Music Think Tank’s Article “10 Tips to Consider when Starting a Tribe”:

Have an agenda. This agenda can be as simple as sharing the music (i.e. in the case of Dead-heads and Phish-heads, the sharing and trading of tapped lived performances is and has always been the main agenda of the respective tribes) or can be revolved around something a bit deeper such as being ‘green’ as is the case with Jack Johnson and his tribe. Now, it is also important to understand that this agenda can change.

Again, Jack Johnson has done an excellent job of this with his All At Once campaign. Not only has he created a tribe of his fans who also feel strongly about living a more green, sustainable lifestyle, but he has created an online social network component that gives people a place to learn and educate how they can better their lives and communities at large. And again, his music has become the soundtrack to the movement, as seen in the campaign video shown above.

Read the Full Article Here

Facebook’s Best Practices Guide Features Oniracom

07-02-2010

Thanks to Facebook who recently released their “Best Practices” guide for musicians.  Facebook attempts to teach musicians how best to connect music fans on their social network.

On page 3 of the PDF, they reference some tips on how to connect, and under point 2 “Create Content Worth Sharing” they show an example of Oniracom’s Lenny Kravitz photo-tagging campaign!

Oniracom is honored to be part of this official Best Practices Facebook guide.

Direct To Fan Platform Overview

05-09-2010

Thank you to Bobby Owsinski who recently re-syndicated one of our blog posts by Mallory.  Bobby interviewed Oniracom’s Creative Lead, Jacob Tell for his Music 3.0 book, so it’s great to see the shared knowledge continue to percolate the web.

Here’s an excerpt below, or feel free to read his blog post in its entirely here:

Oniracom (who’s vice-president and creative lead Jacob Tell was recently featured in my Music 3.0 (Internet Music Guidebook) recently posted a great overview of three of the most high profile direct-to-fan platforms (D2F for short).

D2F marketing is what every artist and band should be doing, but it takes a lot of time and a good bit of expertise. As a result, a number of companies have developed services that enable you to do D2F quicker and easier than you could do yourself. Let’s take a look at an excerpt from their post. You can go directly to Oniracom’s site for the full overview and their conclusion of who does the best job.

Oniracom mentioned on InsideFacebook.com

05-06-2010

InsideFacebook.com published an article “How Top Musicians Are Utilizing Their Facebook Pages” showing how bands now leverage Facebook more heavily as they turn from artists into brands.  With many of Facebook’s tools (old and new), artists are able to form lasting relationships with their fans, rather than selling them the occasional album, EP or single.  Oniracom shares this philosophy—in fact all of our websites, microsites, widgets and social media destinations facilitate direct to fan marketing, fan-oriented growth tactics and lasting relationship building.

By collecting additional contact information from their fans through a sign-up form, musicians can augment their Facebook campaigns with mass e-mails and mobile promotions. Mozes, a leading service providing mobile engagement tools such as mass promotional text messaging, powers the mobile sign-up of many leading musician pages such as Rihanna and Kings of Leon. Email sign-ups are predominantly handled through an integration of a widget, often developed by an artist’s record label. Jack Johnson, in a tab powered by Oniracom, baits users with a free mp3 but then requires an email address to which to send the file.

Tabs which offer downloads, especially of rare b-sides or live recordings, in exchange for contact information are a great choice for musicians because they entice both hardcore and new listeners with something exclusive, and help establish the artist on the fan’s hard drive, not just their web browser.

Read the Article Here

Facebook Showcase : Lenny Kravitz

04-29-2010

A Facebook Fan page is one of the many ways for fans to stay connected with you.  More and more artists are recognizing the importance of a fan page.  They are going beyond the standard lackluster fan page look and feel to create pages that fans actually enjoy using and interacting with.

One of the more notable fan pages that Oniracom designed can be found in the Celebrity and/or Enterainment categories - Lenny Kravitz!  The Facebook Showcase describes the page as having “a nice tab promoting his new tour dates”.  You can check out Lenny’s fan page here and “like it”!